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Criterion
Three Amigos method illustration showing its working structure
Agile
Three Amigos
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When story, test, and implementation could drift apart, it brings business perspective, engineering, and quality together early. It prevents a story from being read differently only late in the process.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowLowMediumHigh
Timedifferent
15-30 min1-5 Tage45-60 min1-4 Wochen
Participantsdifferent
3Nutzertraffic2-81-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Clarified Story, Test Examples, Open QuestionsInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summary
Tagsno overlap
CollaborationBehavior-Driven DevelopmentQualityRefinement
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
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