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| Criterion |  Agile Three Amigos |  Growth A/B Testing |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When story, test, and implementation could drift apart, it brings business perspective, engineering, and quality together early. It prevents a story from being read differently only late in the process. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 15-30 min | 1-4 Wochen | 45-60 min | 1-5 Tage |
Participantsdifferent | 3 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Clarified Story, Test Examples, Open Questions | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | CollaborationBehavior-Driven DevelopmentQualityRefinement | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |