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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Strategy Execution Loop with its method-specific working model.
Business Strategy
Strategy Execution Loop
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Strategy Execution Loop helps avoid treating strategy as a one-off document. It makes visible how strategic decisions are turned into objectives, initiatives, operational work, measurement, and learning.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowHighMediumMedium
Timedifferent
20-35 minInitial 3-6 h, then monthly or quarterly reviews1-5 Tage45-75 min
Participantsdifferent
1-55-12Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Test Card with a pre-set thresholdExecution Loop, Review Cadence, Strategic Learning LogClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
ExecutionCadenceLearningGovernance
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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