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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitysame
LowLowLowLow
Timedifferent
20-35 min25-40 min1-2 h45-90 min
Participantsdifferent
1-51-52-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Test Card with a pre-set thresholdLearning Card with evidence and next actionDIBB document, Belief list, Bet list, Learning reportAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryLearning
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskDecisionDiscovery
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