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| Criterion |  Product Discovery Test Card |  Growth Growth Experiment |  Product Discovery Hypothesis Prioritization Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 20-35 min | 1-2 Wochen | 60-90 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-6 | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Test Card with a pre-set threshold | Experiment card, Result summary, Next bet | Prioritization Canvas, Hypothesis Backlog | Experiment results, Decision log, Learning summary |
Tags1 shared | ExperimentsValidationDiscoveryHypothesis | MarketingGrowthExperimentsLearning | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |