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| Criterion |  Product Discovery Test Card |  Growth Funnel Analysis |  Growth Growth Experiment |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 20-35 min | 1-3 h | 1-2 Wochen | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-5 | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Test Card with a pre-set threshold | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary |
Tagsno overlap | ExperimentsValidationDiscoveryHypothesis | AnalyticsConversionGrowth | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation |