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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumLowMedium
Timedifferent
20-35 min60-120 min30-60 min1-5 Tage
Participantsdifferent
1-53-81-5Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Test Card with a pre-set thresholdFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCompleted Experiment Canvas, Success MetricClick Data, Interest Signal, Learning Decision
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
GrowthRetentionConversion
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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