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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowMediumLowLow
Timedifferent
20-35 min1-5 Tage45-90 min1-2 h
Participantsdifferent
1-5Nutzertraffic3-122-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Test Card with a pre-set thresholdClick Data, Interest Signal, Learning DecisionForce Field Map, Change Levers, Risk NotesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
ChangeDecisionStrategy
StrategyDecisionAssumptionsHypothesis
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