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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMediumMedium
Timedifferent
20-35 min1-2 h1-2 Wochen pro Iteration1-5 Tage
Participantsdifferent
1-52-82-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Test Card with a pre-set thresholdDIBB document, Belief list, Bet list, Learning reportPrioritized Assumption List, Test Plan, Results ReportClick Data, Interest Signal, Learning Decision
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
StrategyDecisionAssumptionsHypothesis
ExperimentsValidationDiscoveryAssumptions
ValidationExperimentsDemandDiscovery
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