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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
20-35 min1-4 Wochen2-4 h25-40 min
Participantsdifferent
1-53-10 Kunden4-101-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Test Card with a pre-set thresholdConcierge Learnings, Service Blueprint, MVP RisksJourney Map, Pain-point List, Opportunity BacklogLearning Card with evidence and next action
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
MVPValidationServiceDiscovery
JourneyServiceService design
ExperimentsValidationDiscoveryLearning
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