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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumMediumLow
Timedifferent
20-35 min1-2 h1-5 Tage25-40 min
Participantsdifferent
1-52-8Nutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Test Card with a pre-set thresholdBusiness Model Canvas, Assumption List, Business HypothesesClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
Business modelStrategyValueInnovation
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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