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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowLowMedium
Timedifferent
20-35 min45-90 min1-2 h1-5 Tage
Participantsdifferent
1-52-82-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Test Card with a pre-set thresholdAssumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning reportClick Data, Interest Signal, Learning Decision
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
ValidationExperimentsDemandDiscovery
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