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Criterion
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumHighLow
Timedifferent
20-35 min1-2 h1-4 Wochen25-40 min
Participantsdifferent
1-54-121-61-5
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Test Card with a pre-set thresholdAlignment Map, Open Issues, Decision QuestionsExperiment results, Decision log, Learning summaryLearning Card with evidence and next action
Tagsno overlap
ExperimentsValidationDiscoveryHypothesis
AlignmentStakeholdersStrategyFacilitation
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryLearning
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