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| Criterion |  Facilitation Team Charter |  Growth A/B Testing |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 2-4 h | 1-4 Wochen | 1-5 Tage | 45-60 min |
Participantsdifferent | 3-12 | 1-6 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Team Charter, Working Norms, Role Notes | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | TeamAlignmentCollaboration | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |