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| Criterion |  Facilitation Team Charter |  Growth A/B Testing |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 45-60 min | 1-5 Tage |
Participantsdifferent | 3-12 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Team Charter, Working Norms, Role Notes | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | TeamAlignmentCollaboration | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |