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| Criterion |  Team Design Team API |  Product Discovery Smoke Test |  Decision Making Assumption Surfacing |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | Half day initial, dann laufend | 1-5 Tage | 45-90 min | 1-4 Wochen |
Participantsdifferent | Ein Team plus Stakeholder | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Team API Document | Interest Metrics, Conversion Signal, Learning Note | Assumption List, Critical Assumptions, Learning Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | TeamAlignmentCommunicationService | ValidationExperimentsDemandGrowth | AssumptionsRiskDecisionDiscovery | ExperimentsGrowthAnalyticsValidation |