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| Criterion |  Team Design Team API |  UX Design Customer Journey Canvas |  Facilitation Alignment Mapping |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | Half day initial, dann laufend | 1-3 h | 1-2 h | 2-4 h |
Participantsdifferent | Ein Team plus Stakeholder | 3-10 | 4-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Team API Document | Customer Journey Canvas, Pain Points, Experience Opportunities | Alignment Map, Open Issues, Decision Questions | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | TeamAlignmentCommunicationService | JourneyCustomerService designCanvas | AlignmentStakeholdersStrategyFacilitation | JourneyServiceService design |