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Criterion
Systems Mapping method illustration showing its working structure
Systems Thinking
Systems Mapping
Paper illustration for Flywheel.
Growth
Flywheel
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Systems Mapping arranges elements, relationships, and boundaries so a complex field becomes legible at a glance. The overview stabilizes the overall picture before detail work or steering begins.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 h60-120 min1-4 Wochen1-3 h
Participantsdifferent
3-123-81-61-5
Formatdifferent
Workshop + asyncWorkshopAsyncAsync
Outputdifferent
System Map, Dependencies, Leverage PointsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogExperiment results, Decision log, Learning summaryFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
Systems thinkingMappingBoundariesChange
GrowthRetentionConversion
ExperimentsGrowthAnalyticsValidation
AnalyticsConversionGrowth
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