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| Criterion |  Business Strategy SWOT Analysis |  Business Strategy TOWS Matrix |  Business Strategy VRIO Framework |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h | 90-180 min | 1-3 h |
Participantsdifferent | 3-12 | 3-10 | 3-6 | 2-10 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | TOWS Matrix, Strategic Options, Priority Actions | VRIO Table, Strategic Actions | PESTLE Map, External Risks, Strategic Questions |
Tags1 shared | StrategyAnalysisMarketPositioning | StrategyAnalysisOptions | StrategyDiagnosisBusiness modelCapability | StrategyMarketAnalysis |