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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions.
Complexitydifferent
LowMediumHighMedium
Timedifferent
30-60 min1-2 hHalf day90-180 min
Participantsdifferent
3-123-103-83-6
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
SWOT matrix, Strategic options, Action listTOWS Matrix, Strategic Options, Priority ActionsValue Chain Map, Lever ListVRIO Table, Strategic Actions
Tags1 shared
StrategyAnalysisMarketPositioning
StrategyAnalysisOptions
StrategyBusiness modelDiagnosisAnalysis
StrategyDiagnosisBusiness modelCapability
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