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| Criterion |  Business Strategy SWOT Analysis |  Business Strategy TOWS Matrix |  Decision Making Decision Framing Workshop |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h | 60-120 min | 1-2 h |
Participantsdifferent | 3-12 | 3-10 | 4-10 | 4-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | TOWS Matrix, Strategic Options, Priority Actions | Decision Frame, Decision Question, Criteria List, Evidence Plan | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | StrategyAnalysisMarketPositioning | StrategyAnalysisOptions | Decision framingAlignmentCriteriaOptions | AlignmentStakeholdersStrategyFacilitation |