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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery Test Card |  Product Discovery MVP Test Matrix |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30-60 min | 20-35 min | 45-75 min | 25-40 min |
Participantsdifferent | 3-12 | 1-5 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Test Card with a pre-set threshold | Test Matrix, Test Plan | Learning Card with evidence and next action |
Tagsno overlap | StrategyAnalysisMarketPositioning | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryLearning |