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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery Test Card |  Product Discovery Fake Door Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30-60 min | 20-35 min | 1-5 Tage | 25-40 min |
Participantsdifferent | 3-12 | 1-5 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision | Learning Card with evidence and next action |
Tagsno overlap | StrategyAnalysisMarketPositioning | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryLearning |