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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery Test Card |  Product Strategy DIBB |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 20-35 min | 1-2 h | 1-2 Wochen pro Iteration |
Participantsdifferent | 3-12 | 1-5 | 2-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Test Card with a pre-set threshold | DIBB document, Belief list, Bet list, Learning report | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | StrategyAnalysisMarketPositioning | ExperimentsValidationDiscoveryHypothesis | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryAssumptions |