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| Criterion | ![]() Business Strategy SWOT Analysis | ![]() Business Strategy PESTLE Analysis | ![]() Facilitation Expectation Mapping | ![]() Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | 1-3 h | 45-90 min | 2-4 h |
Participantsdifferent | 3-12 | 2-10 | 3-12 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | PESTLE Map, External Risks, Strategic Questions | Expectation Map, Alignment Notes, Agreements | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | StrategyAnalysisMarketPositioning | StrategyMarketAnalysis | AlignmentStakeholdersTeam | StrategyPositioningInnovationValue |



