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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30-60 min1-3 h60-120 min1-2 h
Participantsdifferent
3-122-104-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
SWOT matrix, Strategic options, Action listPESTLE Map, External Risks, Strategic QuestionsDecision Frame, Decision Question, Criteria List, Evidence PlanTOWS Matrix, Strategic Options, Priority Actions
Tagsno overlap
StrategyAnalysisMarketPositioning
StrategyMarketAnalysis
Decision framingAlignmentCriteriaOptions
StrategyAnalysisOptions
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