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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30-60 min45-120 min1-2 h1-3 h
Participantsdifferent
3-123-84-122-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsAlignment Map, Open Issues, Decision QuestionsPESTLE Map, External Risks, Strategic Questions
Tags1 shared
StrategyAnalysisMarketPositioning
OptionsDecision framingStrategyComparison
AlignmentStakeholdersStrategyFacilitation
StrategyMarketAnalysis
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