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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery MVP Test Matrix |  Product Discovery Learning Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | 45-75 min | 25-40 min | 1-5 Tage |
Participantsdifferent | 3-12 | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Workshop + async | Async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Test Matrix, Test Plan | Learning Card with evidence and next action | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyAnalysisMarketPositioning | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryLearning | ValidationExperimentsDemandDiscovery |