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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery MVP Test Matrix |  Business Strategy Business Model Canvas |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30-60 min | 45-75 min | 1-2 h | 30-60 min |
Participantsdifferent | 3-12 | 2-8 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Test Matrix, Test Plan | Business Model Canvas, Assumption List, Business Hypotheses | Completed Experiment Canvas, Success Metric |
Tagsno overlap | StrategyAnalysisMarketPositioning | ExperimentsValidationDiscoveryOptions | Business modelStrategyValueInnovation | ExperimentsValidationDiscoveryHypothesis |