View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy SWOT Analysis |  Product Strategy Impact Mapping |  Product Strategy GIST Planning |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 45-90 min | Wochen bis Monate je Goal | 2-4 h |
Participantsdifferent | 3-12 | 3-8 | 3-10 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | Impact Map, Outcome Hypotheses, Delivery Options | Goals, Idea bank, Step-project list, Tasks, Learning reports | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | StrategyAnalysisMarketPositioning | OutcomesStrategyBehaviorPlanning | RoadmapOutcomesPlanningExperiments | StrategyPositioningInnovationValue |