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| Criterion |  Business Strategy SWOT Analysis |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | 1-3 h | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 3-12 | 1-5 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop | Async | Async | Async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyAnalysisMarketPositioning | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |