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| Criterion |  Business Strategy SWOT Analysis |  Growth Funnel Analysis |  Product Discovery Fake Door Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 30-60 min | 1-3 h | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-12 | 1-5 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Async | Async | Async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Funnel report, Drop-off analysis, Optimization hypotheses | Click Data, Interest Signal, Learning Decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyAnalysisMarketPositioning | AnalyticsConversionGrowth | ValidationExperimentsDemandDiscovery | ExperimentsGrowthAnalyticsValidation |