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| Criterion |  Business Strategy SWOT Analysis |  Growth Flywheel |  Business Strategy GAP Analysis |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 60-120 min | 1-3 h | 1-3 h |
Participantsdifferent | 3-12 | 3-8 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async | Async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Gap Matrix, Action Plan, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | StrategyAnalysisMarketPositioning | GrowthRetentionConversion | StrategyAnalysisPlanning | AnalyticsConversionGrowth |