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| Criterion |  Business Strategy SWOT Analysis |  Growth Flywheel |  Product Discovery Fake Door Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 30-60 min | 60-120 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 3-12 | 3-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop | Workshop | Async | Async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Click Data, Interest Signal, Learning Decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyAnalysisMarketPositioning | GrowthRetentionConversion | ValidationExperimentsDemandDiscovery | ExperimentsGrowthAnalyticsValidation |