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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery Fake Door Test |  Product Discovery Assumption Mapping |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30-60 min | 1-5 Tage | 45-60 min | 45-90 min |
Participantsdifferent | 3-12 | Nutzertraffic | 2-8 | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Click Data, Interest Signal, Learning Decision | Assumption map, Test backlog, Risk ranking | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | StrategyAnalysisMarketPositioning | ValidationExperimentsDemandDiscovery | AssumptionsRiskExperimentsValidation | AssumptionsRiskDecisionDiscovery |