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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30-60 min60-120 min1-2 h1-3 h
Participantsdifferent
3-124-103-102-10
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listDecision Frame, Decision Question, Criteria List, Evidence PlanTOWS Matrix, Strategic Options, Priority ActionsPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
StrategyAnalysisMarketPositioning
Decision framingAlignmentCriteriaOptions
StrategyAnalysisOptions
StrategyMarketAnalysis
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