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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-60 min30-90 min1-2 h2-4 h
Participantsdifferent
3-122-83-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
SWOT matrix, Strategic options, Action listConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesTOWS Matrix, Strategic Options, Priority ActionsStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
StrategyAnalysisMarketPositioning
ConstraintsDecisionPlanningOptions
StrategyAnalysisOptions
StrategyPositioningInnovationValue
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