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| Criterion |  Business Strategy SWOT Analysis |  Business Strategy Business Model Canvas |  Business Strategy TOWS Matrix |  Business Strategy Value Chain Analysis |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 30-60 min | 1-2 h | 1-2 h | Half day |
Participantsdifferent | 3-12 | 2-8 | 3-10 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | Business Model Canvas, Assumption List, Business Hypotheses | TOWS Matrix, Strategic Options, Priority Actions | Value Chain Map, Lever List |
Tags1 shared | StrategyAnalysisMarketPositioning | Business modelStrategyValueInnovation | StrategyAnalysisOptions | StrategyBusiness modelDiagnosisAnalysis |