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| Criterion |  Business Strategy SWOT Analysis |  Business Strategy Business Model Canvas |  Business Strategy Three Horizons |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h | Halbtags-Workshop, dann iterativ | 2-4 h |
Participantsdifferent | 3-12 | 2-8 | 3-12 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | Business Model Canvas, Assumption List, Business Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Strategy Canvas, Value Curve, ERRC Actions |
Tags1 shared | StrategyAnalysisMarketPositioning | Business modelStrategyValueInnovation | StrategyInnovationPortfolioForesight | StrategyPositioningInnovationValue |