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| Criterion |  Business Strategy SWOT Analysis |  Product Discovery Assumption Mapping |  Product Discovery Test Card |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30-60 min | 45-60 min | 20-35 min | 45-90 min |
Participantsdifferent | 3-12 | 2-8 | 1-5 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Assumption map, Test backlog, Risk ranking | Test Card with a pre-set threshold | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | StrategyAnalysisMarketPositioning | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskDecisionDiscovery |