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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-60 min45-60 min25-40 min45-90 min
Participantsdifferent
3-122-81-52-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listAssumption map, Test backlog, Risk rankingLearning Card with evidence and next actionAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
StrategyAnalysisMarketPositioning
AssumptionsRiskExperimentsValidation
ExperimentsValidationDiscoveryLearning
AssumptionsRiskDecisionDiscovery
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