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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min1-2 h60–90 min2-4 h
Participantsdifferent
3-124-122-83-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
SWOT matrix, Strategic options, Action listAlignment Map, Open Issues, Decision QuestionsStakeholder Map, Engagement Plan, Risk Notes7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
StrategyAnalysisMarketPositioning
AlignmentStakeholdersStrategyFacilitation
StakeholdersAlignmentFacilitationChange
OrganizationStrategyAlignmentChange
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