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| Criterion |  Business Strategy SWOT Analysis |  Facilitation Alignment Mapping |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | 1-2 h | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 3-12 | 4-12 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Async | Async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Alignment Map, Open Issues, Decision Questions | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyAnalysisMarketPositioning | AlignmentStakeholdersStrategyFacilitation | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |