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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min1-2 h20-40 min initial, dann laufend1-3 h
Participantsdifferent
3-124-123-152-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listAlignment Map, Open Issues, Decision QuestionsROAM Board, Owner ListPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
StrategyAnalysisMarketPositioning
AlignmentStakeholdersStrategyFacilitation
RiskAgileTrackingAlignment
StrategyMarketAnalysis
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