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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowMediumLow
Timedifferent
3-14 Tage30–60 min per interview2-8 h30–60 min
Participantsdifferent
50+1 participant per interview5-124-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsInterview Notes, Themes, Insight SummaryEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
QuantitativeResearchValidation
QualitativeResearchCustomerDiscovery
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeWorkshop
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