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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
3-14 Tage1-2 Tage1-2 h je Session4-5 Tage
Participantsdifferent
50+Based on research questionBased on research question5-8
Formatdifferent
AsyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsFindability Metrics, Path Analysis, Revised IAUsability Issues, Severity List, RecommendationsPrototype, Test Findings, Decision Rationale
Tagsno overlap
QuantitativeResearchValidation
Information architectureNavigationFindability
ValidationUXPrototype
Design sprintPrototypeValidationInnovation
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