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| Criterion |  UX Research Surveys |  Business Strategy TOWS Matrix |  Product Discovery MVP Test Matrix |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 3-14 Tage | 1-2 h | 45-75 min | 30-60 min |
Participantsdifferent | 50+ | 3-10 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | TOWS Matrix, Strategic Options, Priority Actions | Test Matrix, Test Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | QuantitativeResearchValidation | StrategyAnalysisOptions | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |