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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
3-14 Tage30-60 min je Interview30–60 min per interview4-5 Tage
Participantsdifferent
50+5-10 Interviews1 participant per interview5-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsSolution Feedback, Objection List, Validation NotesInterview Notes, Themes, Insight SummaryPrototype, Test Findings, Decision Rationale
Tagsno overlap
QuantitativeResearchValidation
ValidationInterviewsPrototype
QualitativeResearchCustomerDiscovery
Design sprintPrototypeValidationInnovation
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