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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
3-14 Tage30-60 min je Interview1-4 Wochen30-60 min je Interview
Participantsdifferent
50+5-10 Interviews3-10 Kunden5-12 Interviews
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsSolution Feedback, Objection List, Validation NotesConcierge Learnings, Service Blueprint, MVP RisksProblem Evidence, Risk Notes, Customer Segments
Tags1 shared
QuantitativeResearchValidation
ValidationInterviewsPrototype
MVPValidationServiceDiscovery
DiscoveryInterviewsValidation
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