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| Criterion |  UX Research Surveys |  Operations Root Cause Analysis |  Growth A/B Testing |  Operations 5 Whys |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 3-14 Tage | 1-4 h | 1-4 Wochen | 15-30 min |
Participantsdifferent | 50+ | 3-8 | 1-6 | 2-6 |
Formatdifferent | Async | Workshop + async | Async | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Cause Hypotheses, Confirmed Causes, Action Plan | Experiment results, Decision log, Learning summary | Root cause notes, Countermeasures |
Tagsno overlap | QuantitativeResearchValidation | Root causeProblem solvingQualityIncident | ExperimentsGrowthAnalyticsValidation | Root causeIncidentLeanProblem solving |